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CHI and LG Launch Customized Hair Color on Demand for Salons

LG CHI Color Master Factory has 30,000 recommended formulations plus customization options.

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By: Christine Esposito

Editor-in-Chief

CHI and LG H&H, ranked No. 10 in Happi's 2021 International Top 30 Report, have jointly rolled out what they contend is the world's first color machine—The LG CHI Color Master Factory, a digitally controlled color customization system for hair salons. It has 30,000 recommended formulations with the possibility to create unlimited color formulations and provides formulations for permanent, semi-permanent, and demi-permanent color with means to lift and tone up to three levels. It a...

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